If a charity is a Household name or an advanced start-up, like any ordinary business it will have to consider its brand. If the charity is going to be established, a trademark search is desirable. When new ventures are started, there’s so much to do and consider that sometimes title clearance is overlooked.
Name clearance involves a trademark search to assess whether any Identical or similar and conflicting existing brands are already enrolled. Charities may wish to also watch out for similar brand names with institutions that are contrary to the charity’s aims. By way of instance, if there’s an existing registration in a similar title with a tobacco company, then the charity might want to reconsider whether to use the title for its hospice for cancer patients.
Given the potential risks, it makes sense to have a signature search on Brandlance review website before committing to another name. Charities can ill afford expensive legal proceedings or rebranding if trademark law is overlooked. Ensuring they take action to protect the brand from an early stage is a wise move to the long term safety and success of their brand. Thus, the key for any charity would be to handle brand protection at an early stage to prevent costly outlays in the future.
Taking short cut marketing by embracing a descriptive name carries a risk that the title would not be trademark able. Only identifying brand names may be trademarked. So, in picking names a balance has to be found between people suggesting what the charity does, and the ones that are unique.
One of the main reasons organisations move to using acronyms Like WWF rather than the complete title World Wildlife Fund is indeed as to be able to trademark what could otherwise be too descriptive a name. However, because the signature registers get increasingly cluttered many acronyms will be taken, and much more difficult solutions might have to be found to get round the issue of the charity’s overly descriptive name.
Charities that begin with a distinguishing name will have the Singularity that is the trademark of a memorable name. It is good practice to register the name as a trademark at the beginning of the charity’s lifetime, because it is much easier at that point to generate name adjustments if necessary prior to a charity is firmly established with a specific identity.
Territorial character of trademarks
Brands are protected in the region where the charity registers its own trademark. Initially, resources might not stretch to over a local nation signature, but in due course as the charity gets established; registrations in different countries where it is active ought to be afforded.